Digital Marketing Consultant
Digital Marketing, Customer Growth, Engagement & Conversion
• Tech savvy eCommerce professional with almost 20 years internet marketing experience and proven ability to increase sales, traffic, engagement and ROI/ROAS
• Expert at inbound marketing for eCommerce and Lead-Gen websites
• Marketplace experience incl. Amazon Seller Central (FBA, FBM)
• Skilled Information Architect – planning wireframes, taxonomy & content strategy for optimal conversion & customer experience/UX on mobile & desktop using responsive design
• Entrepreneurial – founded a digital marketing agency, DVD rental by mail company and several ecommerce websites. Launched a successful Kickstarter. Engaged in ICO/Crypto startups.
• Versatile Manager & Team Builder – led cross-functional groups, while working hands-on to provide QA, strategy and leadership.
• Analytical Thinker – data-driven decisions, utilizing analytics & other data to plan marketing, design and content
• Speaker on panels at Internet Retailer and Linkshare Symposium
• Published & interviewed:CBC Canada, trade publications including: Internet Retailer, Beauty Store Business, eBizine.com, Stores.org, Trade Vibes, Newsfactor Network, CRM-Daily, Destination CRM, DM News, Payments News, Cryptosumer, Zero Hedge, Telegram.com & NY Post.
Traffic: SEO/Content Strategy, SEM/PPC, Affiliate Marketing (CPA/Revshare), Social Media Marketing, Display Advertising (CPM/CPC)
Conversion: Data Analysis, Landing Page Optimization, Multivariate Testing (A/B, Split Testing), Goals & Funnels, Pricing/Promotions/Merchandising
Retention: Email Marketing/Segmentation, Drip Campaigns, Remarketing Ads, Lead Magnets, Monthly Clubs
Experience across numerous industries including CRYPTO:
Blockchain, Cryptocurrency & Internet of Things (IoT)
Authored articles on Cash Tech News, Cryptosumer & Zero Hedge re: blockchain & distributed ledger technology
Cryptocurrency trader on several exchanges
Interviewed bitcoin & industry experts
Collaborated with groups to raise awareness about ICO projects & crypto